Beauty Reaching Home! How the Pandemic Has Restructured the Salon Industry
The Salon Industry has the maximum impact of the lock-down during the pandemic as — the primary part of the salon services thrive on the personal touch, and it is troublesome to perform the applications or treatments with social distancing. The salons have experienced a decline in the number of customers visiting the salon as they avoid stepping out of their homes. Moreover, at the time of the pandemic, the home salons have created a space in the salon industry.
The home salons are bringing services to customers in the comfort of their home like — Hair Spa, Hair Styling, Makeup Services, Manicure & Pedicure, Head Massage, Body Polish Treatment, and many other Beauty Services.
The Role of Home Salons
When the Covid -19 has started, it has impacted the economy badly. The salon industry, in particular, suffered an impact as the industry is tough to run with social distancing. Stringently enforced lockdowns let a complete shutdown of the beauty parlors. Even post lockdown, the salons have experienced a decrease in customers’ visits to the beauty parlor and continued to bear the losses.
For a comeback, the salons have reshaped the pattern and started carrying the salon services to the customers’ homes. The home salons have already existed in the market before the pandemic, but the lockdown has given a chance to the home salon industry to achieve a prominent place in the salon business. Now, the customers prefer to book home salons as they are a convenient and relaxing way to feel pampered.
The home salons have promptly become the first preference among the large section of people as home salons offer beauty services in the comfort of home, and are time-saving, bear the equal cost as nearby parlors, and convenient & relaxing.
The home salons had to ensure sanitization, for which, they have collaborated with brands for the one-time use kits, disposable sheets, headgears, gloves to follow the standard in terms of cleaning and sanitization. They hired well-trained hairdressers, beauticians, makeup artists, and beauty experts who carry the tools and products to the doorstep when a customer books a salon service from home.
Home Salon in Tier 2 Cities
Home salons also established a presence in tier 2 cities like home salons in Lucknow, Indore, Agra, Aligarh, etc — are setting the benchmark for the salon industry in India. In a recent report on home salons in Lucknow — it is proven that women are considering home salons convenient and relaxing to take beauty services as they look after additional households, and kids at home. The developments in the sector of digital media, online bookings & payments, and e-commerce are also the reasons for making home salons common among customers.
In the coming days, hopefully, the home salons are expected to cover a big part of the salon industry in India and will grow further.
